"It's the exact same old tissue, honey, it does not make a distinction, ok? It's still going to work the exact same method", my exasperated other half hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I actually composed 'designer tissue'. So, yes, for a graphic designer and author who understands everything about the kind of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a customer, keep in mind that. I am entitled to fall for great packaging, I have a dominating right to be human.
They are so pretty ... the product packaging. I swear!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each style packages and made a run for the counter with them with my shrieking kids and exasperated partner running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I liked the packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'must keep for reference' clear folder. I do not keep a lot of things in there since I am quite selective about the designs that I like, but these product packaging designs made the cut.
You see, this is the kind get more info of thing that takes place when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to inform you, as a graphic designer and customer. The more effort you put into developing your packaging, more consumers will take a look and stop at your product packaging or what's inside the packaging. Now, does it make good sense for me to say now that when they stop and take notification of your packaging, your possibility of getting them to buy your product boosts? Exactly.
You see, the function of product packaging is to get the consumer's attention. And without an electrifying packaging, consumers are going to stroll past the loads and heaps of other rival products ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great product packaging. You've won the first round once they stop and take an appearance.
Consider it!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I liked the product packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the designs and put it heat seal food packaging into my 'must keep for reference' clear folder. I do not keep a lot of stuff in there because I am pretty selective about the styles that I like, however these product packaging designs made the cut. The more effort you put into developing your product packaging, more consumers will take an appearance and stop at your packaging or what's inside the candy packaging supplies.