"It's the very same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the very same method", my exasperated husband hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I actually wrote 'designer tissue'. So, yes, for a graphic designer and writer who knows all about the type of effort one takes into packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with good copy and fab color combo'. Hey, I am still a customer, keep in mind that. I am entitled to fall for good product packaging, I have a prevailing right to be human.
However they are so pretty ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. I got 4 of each style plans and made a run for the counter with them with my shouting kids and exasperated partner pursuing me in sluggish motion. It was absolutely a 'die-hard' moment. You understand, when the hero is escaping from a lot of wild bad males with gatling gun, and they're shooting at your feet or something ... and there's a surge behind you ... and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I would find it humorous enough if I didn't like the packaging creates so much. But I am dead serious. I loved the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my 'must keep for referral' clear folder. I don't keep a lot of stuff in there because I am quite selective about the designs that I like, but these packaging styles made it. They certainly did.
You see, this is the kind of thing that happens when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to tell you, as a graphic designer and customer. The more effort you take into creating your product packaging, more customers will stop and have a look at your product packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notification of your packaging, your chance more info of getting them to buy your product boosts? Precisely.
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying product packaging, customers are going to walk past the heaps and heaps of other rival items ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great packaging. You've won the first round once they stop and take an appearance.
Think about it!
They have the 'nature fan' packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' packaging. Well, more info in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I enjoyed the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and put it into my 'needs to keep for recommendation' clear folder. check here I don't keep a lot of stuff in there due to the fact that I am pretty selective about the styles that I like, but these product packaging styles made the cut. The more effort you put into creating your packaging, more clients will take a look and stop at your product packaging or what's inside the decorative food packaging.